MarcyKate Connolly

Middle Grade & Young Adult Author

Tag: Marketing

Life’s a Pitch

By now, I bet most of you have heard about the flash mobs pop­ping up at malls all over the coun­try dur­ing the Hol­i­day sea­son to sing the Halle­juah Cho­rus from Handel’s Mes­siah. (I’ve blogged about sim­i­lar events before here and here.) They’re fun and great PR, but also…dangerous? Two months after a Cal­i­for­nia mall […]

No Comments by  /  January 4, 2011  /  Posted in: Marketing, Music, nonprofit
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“Libiamo” Among the Lemons

I love when I hear about non­prof­its doing inno­v­a­tive mar­ket­ing like this: Granted, they didn’t think of the idea first (they were inspired by this stunt), but the exe­cu­tion was fab­u­lous.  Just look at all those SMILES in the audi­ence! You can’t buy that kind of good­will, you have to create it.

No Comments by  /  March 26, 2010  /  Posted in: linkedin, Marketing, Music, nonprofit, Social Media
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Marketing 101: How to Pull Off a Brilliant Publicity Stunt

Watch and learn: Because of the lan­guage bar­rier, I’m not clear on whether the com­pany was pro­mot­ing Verdi’s La Travi­ata or just hav­ing fun, but if they were doing the show I’d bet a large num­ber of those present  went out and bought tick­ets pronto. Every sin­gle one of them will tell their friends about what […]

1 Comment by  /  January 8, 2010  /  Posted in: Marketing, Music, nonprofit, Social Media, Theatre
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Museums and YouTube

I came across an inter­est­ing arti­cle this morn­ing which dis­cusses the use of YouTube (and other social media) to pro­mote muse­ums. This is a great way to engage vis­i­tors (and poten­tial vis­i­tors) with which, for the most part, muse­ums are only dab­bling. The arti­cle men­tions one major excep­tion and I LOVE their approach! …the Brooklyn […]

No Comments by  /  December 14, 2009  /  Posted in: linkedin, Marketing, nonprofit, Social Media, Technology
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Free Stuff Friday: Fun with Flash

Free Stuff Fri­day is back! (Cue the cheers!) For those of you who don’t know, I love web­sites. I love to cre­ate them, design them, and obses­sively tweak them. So it shouldn’t come as a sur­prise to any­one that I’ve been play­ing around with flash lately. I don’t know a lot about how to make it […]

No Comments by  /  November 6, 2009  /  Posted in: featured, Free stuff, linkedin, Marketing, nonprofit, Technology, Writing
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  • About Me

    I’m a writer and arts admin­is­tra­tor liv­ing in New Eng­land with my hus­band and pugs. I’m also a cof­fee addict, vora­cious reader, and recur­ring com­muter. I occa­sion­ally blog at From the Write Angle and vol­un­teer as a mod­er­a­tor at AgentQueryConnect.com. Rep­re­sented by Suzie Townsend of New Leaf Lit­er­ary & Media. My debut novel MONSTROUS will be out from Harper­Collins Children’s Books in 2014!

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    (photo credit: Cheryl Colombo © 2012)

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"Since the one thing we can say about fundamental matter is that it is vibrating and, since all vibrations are theoretically sound, then it is not unreasonable to suggest that the universe is music and should be perceived as such." -Joachim-Ernst Berendt